Creative City KC — Global Strategy 2026

Creative City KC’s Global Strategy 2026 was a city-level initiative focused on defining a clear cultural vision, strengthening international positioning, and aligning long-term priorities with Kansas City’s UNESCO City of Music designation. The project required strategic clarity, brand cohesion, and stakeholder alignment across education, tourism, preservation, and entertainment.

I led creative direction and brand strategy development for Creative City KC’s Global Strategy 2025, guiding organizational positioning, visual identity direction, and strategic priorities. My work focused on translating cultural goals into a cohesive narrative and actionable framework that could scale across programs, partners, and public-facing initiatives.

The strategy centered on establishing a unified brand and strategic framework that reflected Kansas City’s cultural identity while supporting long-term growth. Emphasis was placed on clarity, consistency, and alignment across internal planning and external communications.

The resulting framework strengthened Creative City KC’s positioning as a global cultural leader, supported program development, and created a foundation for future partnerships, education initiatives, and international engagement tied to the UNESCO City of Music network.